• 3 min readIn an era where choice floods every corner of the consumer market, merely keeping pace isn’t enough. Companies must look beyond traditional metrics and find
• 2 min readCongratulations to this years’ NGMR Award Winners! Today at The Marketing Research Event (TMRE) in Orlando Florida the winners of this years’ Next Generation
• 2 min readCASRO Honors OdinText’s Innovative Next Generation Text Analytics Software at 40th Annual Conference OdinText, a provider of cloud-based analytics software, today announced that its Next
• 2 min readWe are pleased to announce the 2015 Next Gen Market Research Award Finalists. This year we have 31innovative research candidates in total across three award
• < 1 min readShouldn’t Market Researchers Be the Best Marketers? Join us this coming Monday in New York at Insights marketing Day where OdinText CEO, Tom H. C.
• 2 min readCall for 2015 NGMR Award Nominations The Next Gen Market Research Award recognizes companies and individuals that have demonstrated outstanding leadership as change agents and
• 6 min readWhen Text Analytics is Your BrandWhat I learned about personal branding at IIEX Coming back from Insight Innovation Exchange (IIEX) this week in Atlanta and
• 2 min readTom H. C. Anderson on Next Generation Text Analytics(Interview Re-Posted from Insight Innovation Exchange IIEX2015) What are you going to be talking about at IIeX?
• 3 min readCoca-Cola Leverages OdinText analytics to develop new approach to social listening and wins ARF’s 2015 RE:Think Your Future “Make Your Mark” Award! At the Advertising
• < 1 min read“Client Market Researcher of the Year Awards,“ by RBDR (Research Business Report) The inaugural winner of RBDR’s Client of the Year Award for Excellence in
• < 1 min readBig Data Insights presented by Silicon Alley Network In Manhattan this Monday? If so please join OdinText founder Tom H. C Anderson along with Phil
• 2 min readAnnual Award for Excellence in Applied Text Analytics There are plenty of Awards in Market Research, our favorite of course being the Next Gen Market
• < 1 min readWhy Leading Companies Use OdinText One of the things users like most about Next Generation Text Analytics platform OdinText is the ability it gives them