• 3 min readIn an era where choice floods every corner of the consumer market, merely keeping pace isn’t enough. Companies must look beyond traditional metrics and find
• 4 min readArtificial Intelligence, Mixed Data Analytics and Passive Listening Capture Minds – 2016 Insight Innovation Exchange I’m just back from the IIEX conference in Atlanta, where
• 3 min readOdinText Presentations at 2016 Insight Innovation Exchange I’m looking forward to the Insight Innovation Exchange (IIEX) in Atlanta this coming week. In just a few
• 4 min readSurvey Takers Average Two Panel Memberships and Name Names Who exactly is taking your survey? It’s an important question beyond the obvious reasons and odds
• 2 min readTake 7 Seconds to Support the OdinText Mission: Help Make Data Science Accessible! I’m excited to announce that OdinText will participate in the IIEX2016 Insight
• 7 min readWhy most customer experience management surveys aren’t very useful Most of your customers, hopefully, are not unhappy with you. But if you’re relying on
• 2 min readA Note of Reflection on Text Analytics and Thanks to the Marketing Research Industry Just posting a short video today to celebrate our recent awards
• 2 min readAmerican Marketing Association Honors OdinText Next Generation Text Analytics for Significant Contribution to Consumer Insights Field Greetings friends, I’m blogging from the American Marketing Association’s
• 3 min readAMA Honors Cloud-Based Text Analytics Software Provider OdinText for Making Data Science Accessible to Marketers OdinText Inc., developer of the Next Generation Text Analytics SaaS
• < 1 min readMost Innovative Use of Text Analytics in 2015 Congratulations to Allison Barnes and The Coca-Cola Company for their, now second, Text Analytics award for work
• < 1 min readText Analytics firm OdinText’s CASRO 2015 Innovation Award We were very honored to receive this from the good folks at The Council of American Survey
• < 1 min readPost TMRE Interview with 2015 NGMR Winners In case you missed the NGMR panel discussion at The Market Research Event (TMRE) in Orlando last month,
• 2 min readFour Big Data and Text Analytics Myths Debunked [Visit Forbes.com for more detailed article] There are a lot of myths out there surrounding next generation