• 3 min readIn an era where choice floods every corner of the consumer market, merely keeping pace isn’t enough. Companies must look beyond traditional metrics and find
• 2 min readDon’t Miss the EVOLVE Virtual Roundtable on Monday at Noon! The ability to understand decision-making and to predict actual behavior today is advancing rapidly, and
• 4 min readWhat Can Researchers Learn From Yet Another Major Polling Fail (Text Analytics PollingTM ) Whatever your politics, I think you’ll agree that Tuesday’s election results were
• 5 min readText Analysis Shows Dislike May Decide Presidential Election (A Text Analytics PollTM ) Exit pollsters today will ask thousands of Americans “Who did you vote for?”
• 2 min readStay Tuned for the NGMR 2016 Innovation Award Winners! Next week, I’ll be joining more than 1300 insights leaders and experts from around the world
• 2 min readNGMR 2016 Innovation Award Finalists Offer Fresh Thinking! Change is never easy for any industry, but for those of us in research and marketing, change
• 5 min readMarketing Research Confessions Part II – Researchers Say Open-Ends Are Critical! My last post focused on the alarmingly high number of marketing researchers (~30%) who,
• 3 min readOne-Third of Researchers Think Survey Ratings Are All They Need You’d be hard-pressed to find anyone who doesn’t think customer feedback matters, but it seems
• < 1 min readYour Candid Thoughts on Open Ends in Surveys? Hi readers. Today I’m just sharing a very short survey. If you are a user of OdinText’s
• 3 min readAre You Shaking Up Market Research? – Nominate the “who’s who” of the market research industry for a prestigious Next Gen Market Research Award For
• 2 min readNext Week’s Sentiment Analysis Symposium Some of our readers may be interested in The Sentiment Analysis Symposium which takes place next week, Tuesday July 12
• 2 min readMarketing Text Analytics and Other Research I speak at several conferences each year together with other colleagues on how and when to best employ text analytics
• 2 min readForging the Future of Social Analytics & Big Data in Colorado Next Week I’m really looking forward to The Big Boulder Conference in Boulder, CO next