• 3 min readIn an era where choice floods every corner of the consumer market, merely keeping pace isn’t enough. Companies must look beyond traditional metrics and find
• 2 min readEmotion—Influence—Activation: Call for Speakers, 2017 Sentiment Analysis Symposium Writing today to OdinText users as well as other fellow practitioners, especially those on the client side.
• 11 min readNew Text Analytics PollTM Shows Which Super Bowl Ads Really Performed Best Well, it’s been five days since the Super Bowl, and pretty much everyone
• 7 min readText Analytics PollTM Shows Australians, Brits, and Canadians Angry About Executive Order Temporarily Barring Refugee (Part II of II)In my previous post, we compared text analysis
• 8 min readText Analysis of What People Say in Their Own Words Reveals More Than Multiple-Choice Surveys It’s been just over a week since President Trump issued
• 4 min readBeware These Buzzwords! The Truth About “Machine Learning” and “Artificial Intelligence” Machine learning, artificial intelligence, deep learning… Unless you’ve been living under a rock, chances
• 5 min readInsight Association’s Inaugural CEO Summit: Future Tied to Collaboration and Technology Writing this at the Miami Airport as I’ve just finished up a great 3
• 2 min readOptimistic about a more progressive, transparent and innovative organization with data accessibility for all Congratulations to CASRO and MRA which have now successfully merged to
• 5 min readWill it Unstructure? Part I of a New Series of Text Analytics Tests Happy New Year! As I was preparing to celebrate the New Year
• 2 min readAnd why your research may be just as inaccurate… (An OdinText Text Analytics PollTM ) [Missed ARF’s Post-Election Podcast? Watch the Free Video – Special Event Video
• 2 min readWhat We’re Thankful For (An OdinText Text Analytics PollTM ) I hope everyone had a wonderful Thanksgiving! I was curious what people are most thankful for
• 2 min readARF Podcast Explores Why No One Predicted the Trump Win and Implications for Consumer Insights (A Text Analytics PollTM ) Most of us are still
• 5 min readMove over Big Data. There’s a new buzzword: dark data. It’s actually not so new—Gartner coined the term a couple years back—but dark data is