• 3 min readIn an era where choice floods every corner of the consumer market, merely keeping pace isn’t enough. Companies must look beyond traditional metrics and find
• 10 min readA Q&A session with ESOMAR’s Research World on Artificial Intelligence, Machine Learning, and implications in Marketing Research [As part of an ESOMAR Research World article
• < 1 min readIn case you weren’t at The Market Research Event (TMRE) last week and missed the news, here are The NGMR Award Winners for 2017. Winners
• < 1 min readAt The TMRE (The Marketing Research Event) This Week? First, Thank you everyone who already took took our Next Gen Market Research Industry survey this
• 4 min readOdinText Discovers Job Satisfaction Drivers in Anonymous Employee Data Employee satisfaction surveys go by different names – “stakeholder satisfaction,” “360-degree surveys,” “employee engagement.” I blog
• < 1 min readWe need to hear from you! Are you curious to understand what makes market researchers tick and what innovation really means in our industry? The
• < 1 min read1 Analyst + 15K Comments in 8 languages + 2 hours = Awesome Insights! Please join us on September 14th for this free live webinar
• 3 min readText Analysis Reveals Fragile Positioning of Labor Unions in 2017 America Happy Labor Day to our U.S. OdinText Users and Friends! Over the holiday weekend
• < 1 min readNext Gen Market Research Award Nominations Open OdinText is a proud sponsor of the 2017 NGMR Awards at The Market Research Event (TMRE). Once again
• 3 min readAn OdinText User Story – Text Analytics Tips Guest Post (AI Meets VOC) Today on the blog we have another first in a soon to
• 8 min readWhat I Learned from Attendees in IIEX Text Analytics Sessions This week I had the opportunity to attend and to present at the Insights Innovation
• 3 min readGRIT Industry Survey Ranks OdinText #1 Most Innovative Market Research Services Provider in North America and #4 Worldwide, Up 32 Places to Become Fastest Rising
• 2 min readAre you attending The Insights Associations’ Inaugural Analytics event NEXT in NYC tomorrow? If so please stop by the OdinText presentation on text analytics at