• 3 min readIn an era where choice floods every corner of the consumer market, merely keeping pace isn’t enough. Companies must look beyond traditional metrics and find
• 3 min readText Analytics Isn’t Enough – OdinAnswers Easily Connects Thoughts and Feelings to Metrics That Matter I’m very excited to announce that OdinText is now OdinAnswers.
• 6 min readDrip and Tea, two words you may yet know? Here at OdinText we’re all about understanding sentiment, emotions and opinions and linking these very human
• 5 min read2018 Next Gen Market Research (NGMR) Disruptive Innovation Award Winners Announced Celebrating creativity and hard work in our industry is a joyful duty. Over the
• < 1 min readAnalitica de Texto En Español – Spanish Text Analysis Analitica de Texto En Español, I didn’t write that, it is machine translation of “Text Analytics
• 2 min readWhat You Missed at IIEX 2018 – 3 Takeaways Walking the floor at the Insights Innovation Exchange (IIEX) for a day and a half with
• 7 min read7 Things to Know About AI/Machine Learning (Boiled Down to two Cliff Notes that are even more important). In case you missed our session on
• 7 min readInsight practitioners from Aon, Conagra and Verizon speak out on what they think about AI and Machine Learning Artificial Intelligence and Machine Learning are hot
• 6 min readad testing +OdinText [Authors note. As I am writing this blog post early Monday morning after the Super Bowl, I have already completed the initial
• 4 min readA Summary of the 2018 Insights Association CEO Summit Last year I summarized the CEO Summit theme as ‘Technology Partnering’. This year the two words
• 9 min readAlmost Half of Market Researchers are doing Market Research Wrong! – My Interview with the QRCA (And a Quiet New Trend – Science Based Qualitative).
• 2 min readOur Top 10 Most Read Data and Text Mining Posts of 2017 Thank you for reading our blog this year. The OdinText blog has quickly
• 3 min readWhat Kind of Researcher are You? It’s that time of year again where RFL Communications and Greenbook request predictions from market researchers on what trends