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trust, faith, encouragement
Tom Anderson

Trust is More Important Than CSAT

• 9 min readIs your company doing better or worse in terms of maintaining and building customer Trust right now? Sadly most companies can’t even answer that question. Yet Customer Trust is a far more important metric than Customer Satisfaction, Net Promoter Score or any of the other measures CX/CS Professionals commonly track.

Tom Anderson Jun 15, 2020

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