On the minds of OdinAnswers
Five Key Customer Signals to Track Through the COVID-19 Crisis
• 6 min readDo you really understand your customers? This is a follow up to our blogpost last week Traditionally, there have been many ways to view the
OdinAnswers Provides Free Customer Health Monitor Service to Help Business Leaders Better Understand Impacts of COVID-19 Crisis on Customers
• 2 min readCustomer Health Monitor provides companies with immediate access to behaviors and attitudes OdinAnswers today announced the launch of Customer Health Monitor, a free weekly report
Listening to Customers in Uncertain Times
• 4 min read
Listening to Customers in Uncertain Times – Special Covid-19 … Surprisingly then, our most recent research shows that over half of customers report having needed customer service at some point when ordering online, and yet companies have failed 1 in 5 customers who reached out to them via customer service/support channels
Yeet It’s 2020! Lit is so 2019
• 10 min read
Yeet It’s 2020! Lit is so 2019
Understanding what your customers say is critical in today’s fast paced, often Direct to Consumer world. If your business is selling to Millennials, perhaps you should know these terms?
Early Warning System for DTC brands – a look back at MVMT, a fashion watch disrupter
• 3 min read
Direct to consumer brands (DTC) are known for their unique and individual products that disrupt traditional markets. For traditional brands, it is a real struggle to track every challenger that comes their way. New DTC companies spring out of nowhere with a lot of Instagram attention. What all brands need is an early warning system that alerts them to compelling challengers.
Fake reviews in the news
• 2 min read
We love reviews because they are therapeutic and help consumers make sense of their experiences (previous post) and give brands a ton of information that can be used to improve future customer experiences and business performance.