Coca-Cola Leverages OdinText analytics to develop new approach to social listening and wins ARF’s 2015 RE:Think Your Future “Make Your Mark” Award!

At the Advertising Research Foundation’s (ARF) annual RE:Think Conference this week?

Please join OdinText and The Coca-Cola Company this coming week at the 2015 Advertising Research Foundation’s annual RE:THINK event to learn more about the future of big data and text analytics.

On Monday in Sutton South, 2nd Floor at 3:30, OdinText Founder and CEO Tom H. C. Anderson will be joined by several other industry leaders in what promises to be a very interesting panel entitled “Applying Mobile Big Data at the Intersection of Content, Context & User Analytics”. As unstructured data is the key to the future of mobile, text analytics promises to be a key part of the discussion.

On Wednesday afternoon in the Grand Ballroom, The Coca-Cola Company’s Digital Anthropologist, Allison Barnes and Global Media Insights Director, Justin De Graaf, are being honored for their very interesting work and award winning paper entitled “Digital Anthropology: Researching Audiences Online”.

Allison and Justin will briefly discuss how Coca-Cola is leveraging OdinText to understand specific consumer groups, developing an innovative new approach that works across the Coca-Cola system. An approach that is scalable, utilizes existing tools, works across all markets and adapts to custom requirements.

“The new technique moves beyond word clouds [and other first generation social listening features] which represent the old way, and towards true analytics, which we’re getting from OdinText”

As Allison points out in their paper, great text analytics is critical for The Coca-Cola Company since “Social is a new avenue our consumers use to share their lives, and tapping in to those shared thoughts allows us to become more closely tied to the things that matter most to them. Our ability to continue innovating communications, products and happiness is at the heart of our future and harnessing social allows us to do exactly that”.

Congratulations to Justin, Allison and the rest of the social media team at Coca-Cola for a job well done!

We look forward to seeing you at The ARF Monday or Wednesday. And as always we welcome your questions about OdinText and text analytics anytime!