Text Analytics Interview with Jiffy Lube

January 27, 2014

Jiffy Lube OdinText Analytics Interview

The Institute for International Research (IIR), just published this Youtube interview with Shell Oil’s Amy Raihill and Anderson Analytics’ Tom H. C Anderson. The two co-presented on how Jiffy Lube has benefitted from using the OdinText text analytics software platform in their Customer Experience Management (CEM) program.

You can read more about how Jiffy Lube uses OdinText Analytics in Advertising Age.

Non competing firms may contact us to request the case study or information on a live OdinText demo.

3 Responses

Hart says:

Jan 28, 2014 at 9:47 pm

Should we worry that NPS is uncorrelated with return visits?
The N in Text Analytics: Text Mining with Different Sample Sizes - Research Access says:

Apr 17, 2014 at 11:04 am

[…] the case you mentioned, Shell was using OdinText to analyze their n = ~400,000 Jiffy Lube Net Promoter survey data. We suggested that they add some […]
The N in Text Analytics: Text Mining with Different Sample Sizes - Research Access says:

Dec 20, 2014 at 4:09 pm

[…] the case you mentioned, Shell was using OdinText to analyze their n = ~400,000 Jiffy Lube Net Promoter survey data. We suggested that they add some […]