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• 2 min read Why I say old chap that is, spiffing jolly good a load of old tosh spend a penny tosser arse over tit, excuse my French owt to do with me up the kyver matie boy at public school. Cuppa argy-bargy young delinquent spend a penny James Bond skive off lurgy, tosser fanny around dropped a […]
Artificial Intelligence in Consumer Insights
• 10 min read A Q&A session with ESOMAR’s Research World on Artificial Intelligence, Machine Learning, and implications in Marketing Research [As part of an ESOMAR Research World article on Artificial Intelligence OdinText Founder Tom H. C. Anderson was recently took part in a Q&A style interview with ESOMAR’s Annelies Verheghe. For more thoughts on AI check out other […]
Text Analytics Picks the 10 Strongest Super Bowls Ads
• 11 min read New Text Analytics PollTM Shows Which Super Bowl Ads Really Performed Best Well, it’s been five days since the Super Bowl, and pretty much everyone has cranked out a “definitive” best-and-worst ad list or some sort of top 10 ranking. And frankly, I think a lot of them are based on the wrong metrics. Without […]
Why Machine Learning is Meaningless
• 4 min read Beware These Buzzwords! The Truth About “Machine Learning” and “Artificial Intelligence” Machine learning, artificial intelligence, deep learning… Unless you’ve been living under a rock, chances are you’ve heard these terms before. Indeed, they seem to have become a must for market researchers. Unfortunately, so many precise terms have never meant so little! For computer scientists […]