Early Warning System for DTC brands – a look back at MVMT, a fashion watch disrupter
• 3 min read
Direct to consumer brands (DTC) are known for their unique and individual products that disrupt traditional markets. For traditional brands, it is a real struggle to track every challenger that comes their way. New DTC companies spring out of nowhere with a lot of Instagram attention. What all brands need is an early warning system that alerts them to compelling challengers.
Fake reviews in the news
• 2 min read
We love reviews because they are therapeutic and help consumers make sense of their experiences (previous post) and give brands a ton of information that can be used to improve future customer experiences and business performance.
The device matters – Effects of consumer reviews on phones VS desktops
• 2 min read Anywhere there is research on the thoughts and feelings of consumers will get our attention. A recent study looked at over 275k reviews to see how reviews composed on mobile compared to those written on laptop/desktops. The researchers sought to understand the value of reviews for the reader, not the writer. “Mobile reviews were associated […]