A New Trend in Qualitative Research
• 9 min read Almost Half of Market Researchers are doing Market Research Wrong! – My Interview with the QRCA (And a Quiet New Trend – Science Based Qualitative). Two years ago I shared some research on research about how market researchers view Quantitative and Qualitative research. I stated that almost half of researchers don’t understand what good data […]
Don’t Miss the EVOLVE Virtual Roundtable on Monday at Noon!
• 2 min read Don’t Miss the EVOLVE Virtual Roundtable on Monday at Noon! The ability to understand decision-making and to predict actual behavior today is advancing rapidly, and much of it is coming out of qualitative research. On this Monday, Nov. 14 at 12:00 EST, I’ll be participating in a virtual roundtable discussion as part of The Evolve […]
Five Reasons to NEVER Design a Survey without a Comment Field
• 5 min read Marketing Research Confessions Part II – Researchers Say Open-Ends Are Critical! My last post focused on the alarmingly high number of marketing researchers (~30%) who, as a matter of policy, either do not include a section for respondent comments (a.k.a. “open-ended” questions) in their surveys or who field surveys with a comment section but discard […]
Ignoring Customer Comments: A Disturbing Trend
• 3 min read One-Third of Researchers Think Survey Ratings Are All They Need You’d be hard-pressed to find anyone who doesn’t think customer feedback matters, but it seems an alarming number of researchers don’t believe they really need to hear what people have to say! In fact, almost a third of market researchers we recently polled either […]
Celebrating Four Consumer Insights Industry Awards for Text Analytics!
• 2 min read A Note of Reflection on Text Analytics and Thanks to the Marketing Research Industry Just posting a short video today to celebrate our recent awards in an industry that has always been so near and dear to OdinText (and Anderson Analytics before that). If you would’ve told me 25 years ago when I began my […]
Top 15 Most Innovative Research Firms
• 2 min read What is your research type? Greenbook’s 2012 GRIT report was released yesterday including this year’s list of the top 50 companies mentioned as being most innovative by researchers. I have to admit it was nice to see Anderson Analytics in the top 15 even though NGMR did not officially participate in the study. We dropped […]