A New Trend in Qualitative Research
• 9 min read Almost Half of Market Researchers are doing Market Research Wrong! – My Interview with the QRCA (And a Quiet New Trend – Science Based Qualitative). Two years ago I shared some research on research about how market researchers view Quantitative and Qualitative research. I stated that almost half of researchers don’t understand what good data […]
2018 Predictions for Market Research and Analytics
• 3 min read What Kind of Researcher are You? It’s that time of year again where RFL Communications and Greenbook request predictions from market researchers on what trends they expect to see in the new year. Of course no one knows for sure, but some are interesting fun to read and I always like searching for the overall […]
Artificial Intelligence in Consumer Insights
• 10 min read A Q&A session with ESOMAR’s Research World on Artificial Intelligence, Machine Learning, and implications in Marketing Research [As part of an ESOMAR Research World article on Artificial Intelligence OdinText Founder Tom H. C. Anderson was recently took part in a Q&A style interview with ESOMAR’s Annelies Verheghe. For more thoughts on AI check out other […]
Congratulations 2017 NGMR Award Winners!
• < 1 min read In case you weren’t at The Market Research Event (TMRE) last week and missed the news, here are The NGMR Award Winners for 2017. Winners across the three categories (Most Innovative Research Method, Industry Change Agent, and Outstanding Disruptive Start-Up were: Merck – Lisa Courtade, InsightsNow – David Lundahl, and IncognitoResearch – Greg Weston. OdinText […]
Of Tears and Text Analytics
• 3 min read An OdinText User Story – Text Analytics Tips Guest Post (AI Meets VOC) Today on the blog we have another first in a soon to be ongoing series. We’re inviting OdinText users to participate more on the Text Analytics Tips blog. Today we have Kelsy Saulsbury guest blogging. Kelsy is a relatively new user of […]
OdinText Voted #1 Most Innovative Market Research Company in North America and #4 Worldwide!
• 3 min read GRIT Industry Survey Ranks OdinText #1 Most Innovative Market Research Services Provider in North America and #4 Worldwide, Up 32 Places to Become Fastest Rising Company! I am thrilled to announce that the GreenBook Research Industry Trends (GRIT) Report just came out today and the industry has ranked OdinText the #1 most innovative research services […]
You Asked for It. Here’s a Chance to Learn More about Our International Culture Poll…
• 3 min read It’s True: You Only Need One Open-Ended Question and Language Doesn’t Matter! First of all, thank you all so much for the incredible response to this week’s multi-country, multilingual Text Analytics Poll™! I’ve received a flood of email and calls for additional information and I’m always happy to share, so if you have questions or […]
Poll: What Other Countries Think of Trump’s Immigration Order
• 7 min read Text Analytics PollTM Shows Australians, Brits, and Canadians Angry About Executive Order Temporarily Barring Refugee (Part II of II)In my previous post, we compared text analysis of results from an open-ended survey instrument with a conventional Likert-scale rating poll to assess where 3,000 Americans really stand on President Trump’s controversial executive order temporarily barring refugees and […]
Why Machine Learning is Meaningless
• 4 min read Beware These Buzzwords! The Truth About “Machine Learning” and “Artificial Intelligence” Machine learning, artificial intelligence, deep learning… Unless you’ve been living under a rock, chances are you’ve heard these terms before. Indeed, they seem to have become a must for market researchers. Unfortunately, so many precise terms have never meant so little! For computer scientists […]
Whose story are you telling?
• 3 min read In an Age When ‘Story Telling’ is king, Is Yours Based on Substance? As researchers, we love a good quote. We use them to emphasize a point in the findings. They allow us to tell stories and dimensionalize our implications. But sometimes quotes taken from research can take on a life of their own. Without […]
65 CEOs Share Thoughts on Insights
• 5 min read Insight Association’s Inaugural CEO Summit: Future Tied to Collaboration and Technology Writing this at the Miami Airport as I’ve just finished up a great 3 day meeting of the minds at the new Insights Association’s first official event, the Marketing Research CEO Summit. Though this event was formerly part of the Marketing Research Association (MRA), […]
How Did The Media Get It So Wrong?
• 2 min read And why your research may be just as inaccurate… (An OdinText Text Analytics PollTM ) [Missed ARF’s Post-Election Podcast? Watch the Free Video – Special Event Video Explores Election Poll Fail and Implications for Market Research] I know many of you weren’t able to get into the ARF’s post-election podcast this week due to limited space, but now […]