2018 Predictions for Market Research and Analytics
• 3 min read What Kind of Researcher are You? It’s that time of year again where RFL Communications and Greenbook request predictions from market researchers on what trends they expect to see in the new year. Of course no one knows for sure, but some are interesting fun to read and I always like searching for the overall […]
Artificial Intelligence in Consumer Insights
• 10 min read A Q&A session with ESOMAR’s Research World on Artificial Intelligence, Machine Learning, and implications in Marketing Research [As part of an ESOMAR Research World article on Artificial Intelligence OdinText Founder Tom H. C. Anderson was recently took part in a Q&A style interview with ESOMAR’s Annelies Verheghe. For more thoughts on AI check out other […]
Marketing Research Blooper Reveals Lots of Surprises and Two Important Lessons
• 4 min read April Foolishness: What Happens When You Survey People in the Wrong Language? I’m going to break with convention today and, in lieu of an April Fool’s gag, I’m going to tell you about an actual goof we recently made that yielded some unexpected but interesting results for researchers. As you know, last week on the […]
When Oprah is President We Can Celebrate Family Day While Skiing!
• 6 min read Text Analytics Poll™ Shows What We’d Like Instead of Presidents Day It’s been less than a week since our Valentine’s Day poll unearthed what people dislike most about their sweethearts, and already another holiday is upon us! Though apparently for most of us it’s not much of a holiday at all; well over half of […]
65 CEOs Share Thoughts on Insights
• 5 min read Insight Association’s Inaugural CEO Summit: Future Tied to Collaboration and Technology Writing this at the Miami Airport as I’ve just finished up a great 3 day meeting of the minds at the new Insights Association’s first official event, the Marketing Research CEO Summit. Though this event was formerly part of the Marketing Research Association (MRA), […]