Market Research CEO’s Summarized and Text Analyzed
• 4 min read A Summary of the 2018 Insights Association CEO Summit Last year I summarized the CEO Summit theme as ‘Technology Partnering’. This year the two words I’d choose would be ‘Change’ and ‘Partnering’. Change It was widely agreed that successful companies can’t stand still in a changing industry. Changing doesn’t necessarily mean adding more Technology. In […]
You Asked for It. Here’s a Chance to Learn More about Our International Culture Poll…
• 3 min read It’s True: You Only Need One Open-Ended Question and Language Doesn’t Matter! First of all, thank you all so much for the incredible response to this week’s multi-country, multilingual Text Analytics Poll™! I’ve received a flood of email and calls for additional information and I’m always happy to share, so if you have questions or […]
65 CEOs Share Thoughts on Insights
• 5 min read Insight Association’s Inaugural CEO Summit: Future Tied to Collaboration and Technology Writing this at the Miami Airport as I’ve just finished up a great 3 day meeting of the minds at the new Insights Association’s first official event, the Marketing Research CEO Summit. Though this event was formerly part of the Marketing Research Association (MRA), […]
New Insights Association Born
• 2 min read Optimistic about a more progressive, transparent and innovative organization with data accessibility for all Congratulations to CASRO and MRA which have now successfully merged to found the new Insights Association. I think it was rather confusing for our industry to have so many associations, and I’m curiously optimistic about where this new Insights Association might […]