The State of Marketing Research Innovation
• 2 min read What You Missed at IIEX 2018 – 3 Takeaways Walking the floor at the Insights Innovation Exchange (IIEX) for a day and a half with our new CEO, Andy Greenawalt, we spoke to several friends, client and supplier side partners, and ducked into quite a few exciting startup sessions. Three things struck me this year: […]
Shop Talk on Research Trends: Our Interview with the Industry’s Top Pundit!
• 2 min read GreenBook Interview Covers Partnering, AI/Machine Learning and the Latest Insights Applications for Text Analytics “We should be less worried about each other and more worried about the potential new entrants to this industry.” That’s what I told GreenBook Blog Editor & Chief Leonard Murphy in an interview recently when he asked me about the trend […]
How Do You Market Market Research Firms?
• 2 min read Marketing Text Analytics and Other Research I speak at several conferences each year together with other colleagues on how and when to best employ text analytics and other research methodologies. But one thing that almost no one talks about is how to market research software or services. It’s always been a bit ironic that marketing researchers […]
IIEX 2016 Competition Showcases Innovation in Market Research
• 4 min read Artificial Intelligence, Mixed Data Analytics and Passive Listening Capture Minds – 2016 Insight Innovation Exchange I’m just back from the IIEX conference in Atlanta, where OdinText competed in the Insight Innovation Competition. Although I was disappointed that we didn’t win, I’m pleased to report that the judges told me we placed a very close second. […]
Let’s Connect at IIEX 2016!
• 3 min read OdinText Presentations at 2016 Insight Innovation Exchange I’m looking forward to the Insight Innovation Exchange (IIEX) in Atlanta this coming week. In just a few years it’s become one of the best marketing research trade events and probably my favorite when it comes to meeting those interested in Next Generation Market Research. If you’re attending […]
Look Who’s Talking, Part 1: Who Are the Most Frequently Mentioned Research Panels?
• 4 min read Survey Takers Average Two Panel Memberships and Name Names Who exactly is taking your survey? It’s an important question beyond the obvious reasons and odds are your screener isn’t providing all of the answers. Today’s blog post will be the first in a series previewing some key findings from a new study exploring the characteristics […]
Support OdinText – Make Data Science Accessible!
• 2 min read Take 7 Seconds to Support the OdinText Mission: Help Make Data Science Accessible! I’m excited to announce that OdinText will participate in the IIEX2016 Insight Innovation Competition! The competition celebrates innovation in market research and provides a platform for young companies and startups to showcase truly novel products and services with the potential to transform […]
When Text Analytics is Your Brand
• 6 min read When Text Analytics is Your BrandWhat I learned about personal branding at IIEX Coming back from Insight Innovation Exchange (IIEX) this week in Atlanta and thought I’d blog briefly about the two panel sessions on Personal/Digital Branding in which I participated. Text Analytics My main reason for attending IIEX was actually to give a […]
Pre-IIEX Text Analytics Q&A
• 2 min read Tom H. C. Anderson on Next Generation Text Analytics(Interview Re-Posted from Insight Innovation Exchange IIEX2015) What are you going to be talking about at IIeX? THCA: Next Generation Text Analytics of course! Over the past year we’ve seen so many interesting uses of our text analytics software OdinText (http://odintext.com). I’m just hoping to share a little […]