2018 Predictions for Market Research and Analytics
• 3 min read What Kind of Researcher are You? It’s that time of year again where RFL Communications and Greenbook request predictions from market researchers on what trends they expect to see in the new year. Of course no one knows for sure, but some are interesting fun to read and I always like searching for the overall […]
Predicting Your KPI’s Has Never Been Easier & 29 Other Case Studies
• < 1 min read
eBook of Case Studies From The 50 Most Innovative Firms in Marketing Research
Shop Talk on Research Trends: Our Interview with the Industry’s Top Pundit!
• 2 min read GreenBook Interview Covers Partnering, AI/Machine Learning and the Latest Insights Applications for Text Analytics “We should be less worried about each other and more worried about the potential new entrants to this industry.” That’s what I told GreenBook Blog Editor & Chief Leonard Murphy in an interview recently when he asked me about the trend […]
How Did The Media Get It So Wrong?
• 2 min read And why your research may be just as inaccurate… (An OdinText Text Analytics PollTM ) [Missed ARF’s Post-Election Podcast? Watch the Free Video – Special Event Video Explores Election Poll Fail and Implications for Market Research] I know many of you weren’t able to get into the ARF’s post-election podcast this week due to limited space, but now […]