Five Ways Your CX Team Can Build Customer Trust
• 5 min read There is a lot one can do by simply understanding Trust in customer communication better. A lot of this involves understanding which particular touch points, policy, process, product or employee related affect Trust. But ……
Trust is More Important Than CSAT
• 9 min read Is your company doing better or worse in terms of maintaining and building customer Trust right now? Sadly most companies can’t even answer that question. Yet Customer Trust is a far more important metric than Customer Satisfaction, Net Promoter Score or any of the other measures CX/CS Professionals commonly track.