What you Need to Know Before Buying AI/Machine Learning
• 7 min read 7 Things to Know About AI/Machine Learning (Boiled Down to two Cliff Notes that are even more important). In case you missed our session on Artificial Intelligence and Machine Learning (AI/ML) at the Insights Associations’ NEXT conference last week, I thought I would share a bit on the blog about what you missed. We had […]
AI and Machine Learning NEXT at The Insights Association
• 7 min read Insight practitioners from Aon, Conagra and Verizon speak out on what they think about AI and Machine Learning Artificial Intelligence and Machine Learning are hot topics today in many fields, and marketing research is no exception. At the Insights Association’s NEXT conference on May 1 in NYC I’ve been asked to take part in a […]
A New Trend in Qualitative Research
• 9 min read Almost Half of Market Researchers are doing Market Research Wrong! – My Interview with the QRCA (And a Quiet New Trend – Science Based Qualitative). Two years ago I shared some research on research about how market researchers view Quantitative and Qualitative research. I stated that almost half of researchers don’t understand what good data […]
Artificial Intelligence in Consumer Insights
• 10 min read A Q&A session with ESOMAR’s Research World on Artificial Intelligence, Machine Learning, and implications in Marketing Research [As part of an ESOMAR Research World article on Artificial Intelligence OdinText Founder Tom H. C. Anderson was recently took part in a Q&A style interview with ESOMAR’s Annelies Verheghe. For more thoughts on AI check out other […]
Of Tears and Text Analytics
• 3 min read An OdinText User Story – Text Analytics Tips Guest Post (AI Meets VOC) Today on the blog we have another first in a soon to be ongoing series. We’re inviting OdinText users to participate more on the Text Analytics Tips blog. Today we have Kelsy Saulsbury guest blogging. Kelsy is a relatively new user of […]
Text Analytics Identifies Globalization Impact on Culture
• 8 min read International Text Analytics Poll™ Explores 11 Cultures in 10 Countries and 8 Languages! [Part I] When pundits declare that the western world is now in the throes of a globalization “backlash,” they’re generally referring to the reversal of decades of economic and trade policy, things like Brexit. But what of other concerns typically associated with […]
Shop Talk on Research Trends: Our Interview with the Industry’s Top Pundit!
• 2 min read GreenBook Interview Covers Partnering, AI/Machine Learning and the Latest Insights Applications for Text Analytics “We should be less worried about each other and more worried about the potential new entrants to this industry.” That’s what I told GreenBook Blog Editor & Chief Leonard Murphy in an interview recently when he asked me about the trend […]
Why Machine Learning is Meaningless
• 4 min read Beware These Buzzwords! The Truth About “Machine Learning” and “Artificial Intelligence” Machine learning, artificial intelligence, deep learning… Unless you’ve been living under a rock, chances are you’ve heard these terms before. Indeed, they seem to have become a must for market researchers. Unfortunately, so many precise terms have never meant so little! For computer scientists […]
65 CEOs Share Thoughts on Insights
• 5 min read Insight Association’s Inaugural CEO Summit: Future Tied to Collaboration and Technology Writing this at the Miami Airport as I’ve just finished up a great 3 day meeting of the minds at the new Insights Association’s first official event, the Marketing Research CEO Summit. Though this event was formerly part of the Marketing Research Association (MRA), […]
IIEX 2016 Competition Showcases Innovation in Market Research
• 4 min read Artificial Intelligence, Mixed Data Analytics and Passive Listening Capture Minds – 2016 Insight Innovation Exchange I’m just back from the IIEX conference in Atlanta, where OdinText competed in the Insight Innovation Competition. Although I was disappointed that we didn’t win, I’m pleased to report that the judges told me we placed a very close second. […]