What you Need to Know Before Buying AI/Machine Learning

7 min read 7 Things to Know About AI/Machine Learning (Boiled Down to two Cliff Notes that are even more important). In case you missed our session on Artificial Intelligence and Machine Learning (AI/ML) at the Insights Associations’ NEXT conference last week, I thought I would share a bit on the blog about what you missed. We had […]

AI and Machine Learning NEXT at The Insights Association

7 min read Insight practitioners from Aon, Conagra and Verizon speak out on what they think about AI and Machine Learning Artificial Intelligence and Machine Learning are hot topics today in many fields, and marketing research is no  exception. At the Insights Association’s NEXT conference on May 1 in NYC I’ve been asked to take part in a […]

Artificial Intelligence in Consumer Insights

10 min read A Q&A session with ESOMAR’s Research World on Artificial Intelligence, Machine Learning, and implications in Marketing Research  [As part of an ESOMAR Research World article on Artificial Intelligence OdinText Founder Tom H. C. Anderson was recently took part in a Q&A style interview with ESOMAR’s Annelies Verheghe. For more thoughts on AI check out other […]

Shop Talk on Research Trends: Our Interview with the Industry’s Top Pundit!

2 min read GreenBook Interview Covers Partnering, AI/Machine Learning and the Latest Insights Applications for Text Analytics “We should be less worried about each other and more worried about the potential new entrants to this industry.” That’s what I told GreenBook Blog Editor & Chief Leonard Murphy in an interview recently when he asked me about the trend […]

Why Machine Learning is Meaningless

4 min read Beware These Buzzwords! The Truth About “Machine Learning” and “Artificial Intelligence” Machine learning, artificial intelligence, deep learning… Unless you’ve been living under a rock, chances are you’ve heard these terms before. Indeed, they seem to have become a must for market researchers. Unfortunately, so many precise terms have never meant so little! For computer scientists […]